Reebok sets sights on flexible computing sportswear, partners with startup team

Reebok sets sights on flexible computing sportswear, partners with startup team

Science has prototyped flexible versions of just about everything a ever-loving geek needs: displays,memory, batteries, LEDs, speakers and an input device or three. Now, Reebok's looking to put some of that computing power up our sleeves. The apparel manufacturer's teamed up with MC10 -- a startup founded by our old friend John Rogers, who helped pioneer the field -- with the intent to build "conformable electronics" into high-performance clothing for athletes over the next couple of years. Though the company told MIT Technology Review the devices typically consist of thin silicon strips printed onto flexible materials, and that they might they might measure metabolism and performance using embedded sensors, hard details are few -- the only thing we know for sure is that a flexible tech scientist just scored a partnership with a major company, and we're hopeful they'll make something neat. PR after the break.